Marketing Manager
Marketing Manager
Salary: $66,944.47
We’re seeking a Public Relations & Marketing Manager who can turn strategy into actionable
insights and messaging into measurable impact. This role is designed for a communications
professional who understands how to build brand presence, manage reputation, and execute
integrated campaigns across a complex media environment.
From earned media to paid placements, from internal collaboration to external partnerships, this
position plays a critical role in shaping how our organization shows up across platforms—and
how audiences engage with our content.
Position Overview
The Public Relations & Marketing Manager leads the planning, coordination, and execution of
strategic communications and marketing initiatives across multiple departments and platforms,
including Television, News, Radio, and Education. This role requires a highly organized,
deadline-driven professional who can manage competing priorities, oversee budgets and media
buys, and ensure seamless content distribution across owned and non-owned platforms.
This position works closely with the Director of Communications – and is equal parts strategist,
project manager, and communicator, responsible for aligning messaging, maintaining brand
consistency, and maximizing reach through thoughtful planning and execution.
Key Responsibilities
Strategic Communications & PR
Develop and execute integrated public relations and marketing strategies that drive
awareness, audience growth, and engagement
Build and maintain relationships with media outlets, partners, and community
stakeholders to generate earned media opportunities
Draft press releases, talking points, and key messaging aligned with organizational
priorities
Campaign Planning & Execution
Plan and manage multi-channel campaigns from concept through execution, including
timelines, deliverables, and performance tracking
Coordinate campaign rollouts across broadcast, digital, social, email, and external
distribution platforms
Ensure alignment between messaging, creative assets, and targeted audience strategies
Media Buying & Budget Management
Plan, negotiate, and execute media buys across digital, broadcast, and other paid channels
Track and manage campaign budgets, ensuring efficient allocation of resources and
measurable ROI
Monitor performance and optimize campaigns based on analytics and KPIs
Content & Distribution Management
Oversee the development and distribution of content across all platforms, including
website, social media, email, and third-party channels
Ensure consistent brand voice and messaging across internal departments and external
platforms
Collaborate with internal teams to adapt content for various audiences and formats
Develop collateral material, including agency branded assets and merchandise for
external campaigns, brand awareness, promotions and cause marketing
Cross-Department Collaboration
Serve as a central point of coordination between Television, News, Radio, Education, and
other internal teams on all communications and marketing initiatives
Manage workflows, approvals, and timelines to keep projects moving efficiently
Balance multiple projects and deadlines while maintaining attention to detail and quality
control, including brand guidelines
Analytics & Optimization
Track, analyze, and report on campaign performance using data-driven insights to adjust
campaign strategy and effectiveness
Adjust strategies and tactics to improve engagement, reach, and overall effectiveness
Stay current on industry trends, audience behaviors, and emerging platforms
Events & Community Engagement
Support planning and promotion of events, ensuring strong attendance and visibility
Coordinate messaging and materials for community outreach and partnerships
Qualifications
Bachelor’s degree in Marketing, Communications, Public Relations, or related field
7+ years of experience in public relations, marketing, or integrated communications
Proven experience managing campaigns, media relations, and cross-platform content
strategies
Experience in managing teams of 3+ persons preferred
Strong project management skills with the ability to juggle multiple deadlines and
priorities
Experience with media planning, buying, and budget management
Excellent writing, editing, and verbal communication skills
Strong understanding of digital marketing, analytics, and content distribution strategies
Proficiency in Microsoft 365 and Adobe Creative Suite
Experience with email marketing platforms (e.g., Constant Contact) and social
scheduling/analytics tools (e.g., Sprout Social or similar)
What We’re Looking For
A strategic thinker who can also execute at a high level
Highly organized with strong attention to detail and workflow management
Collaborative and comfortable working across multiple teams and departments
Data-driven, with the ability to translate insights into action
Adaptable in a fast-paced environment with evolving priorities
INTERVIEW QUESTIONS
1. Can you tell us what you know about Mississippi Public Broadcasting? Tell us about
yourself.
2. Can you walk us through a successful marketing campaign you managed from start
to finish? What results were you most satisfied with?
3. Can you describe a time when a campaign didn’t go as planned? How did you adjust
your approach?
4. What role do data and analytics play in your marketing decision-making process?
Can you give an example of how you’ve used data to optimize a campaign?
5. What best practices do you use to maintain brand identity and ensure consistent
messaging across platforms?
6. How do you tailor marketing content and campaigns for different audience
segments or media platforms (e.g., social media, email, traditional media)?
7. What tools and platforms have you used for campaign management, analytics, and
reporting? Which ones do you find most effective, and why?
8. When managing multiple marketing projects with competing deadlines, what best
practices do you use?
9. What qualities do you possess that make you the best candidate for this position?