Digital Media Specialist

Mississippi Public Broadcasting

Job Title: Digital Media Specialist

Salary: $43,509.31

Mississippi Public Broadcasting is seeking an experienced digital media professional to create,

manage and optimize digital content for the agency. Candidates should have solid, proven

experience and competency in developing and measuring a variety of successful digital

campaigns using industry best practices across a variety of media software. 

ESSENTIAL DUTIES INCLUDE:

 Implement effective communications campaigns for distribution across all MPB

platforms and content channels

 Create content that can be measured against current and newly developed KPIs

 Management of various digital platforms, including websites, social media, email

campaigns, content management software and more

 Conduct audience research and monitor analytics data to inform content and strategy

decisions across platforms

 Optimize content across our online presence, Public Media App, and newsletters and

build design for specific platform use

 Promote and protect the MPB brand, maintain brand guidelines and maximize brand

awareness

 Assist Communications Director and Digital Media Strategist with digital marketing

content, usage and placement

 Collaborate with designers, copywriters, and other team members and departments to

produce high-quality digital content

 Stay up-to-date with industry trends, tools, best practices and software offered by

public media partners

MINIMUM REQUIREMENTS:

 Bachelor’s Degree from an accredited four-year college or university

 Background in digital marketing, web design or similar field

 Proficiency in social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)

 Familiarity with key analytics platforms and terminology

 Creative mindset with attention to detail

 Strong written and verbal communication skills

PREFERRED QUALIFICATIONS:

Strong writing and communication skills and experience in graphic design. Knowledge of Adobe

Suite, Microsoft O365, Sprout Social, and distribution platforms such as Constant Contact.

Strong internal and external networking skills. Web development software experience such as

Wordpress, Drupal, and other Content Management Software including SaaS.

Interview Questions:

Can you walk us through a recent web development project you've led or

contributed to, including your role, the tools you used, and the outcomes?

Purpose: Assesses technical expertise, familiarity with CMS (e.g., WordPress/Drupal), front-

end/back-end skills, and project management experience.

What experience do you have working with SaaS platforms (like CRM, CMS,

analytics, or marketing automation tools), and how have you integrated them

into digital campaigns?

Purpose: Evaluates practical experience with platforms such as Salesforce, Mailchimp,

HubSpot, Google Analytics, or similar tools used in nonprofit/public media contexts.

How do you approach creating and segmenting email marketing campaigns to

increase engagement and avoid deliverability issues?

Purpose: Tests strategic thinking around audience targeting, content strategy, A/B testing, and

compliance with anti-spam laws (e.g., CAN-SPAM).

What tools and methods do you use to track, analyze, and report on web and

digital campaign performance?

Can you give an example of how your insights

led to a specific improvement?

Purpose: Tests experience with tools like Google Analytics, Hotjar, or Matomo and the ability

to turn data into actionable recommendations.